Simply Soho was born out of a quiet rebellion against the mass imported ceramics with no soul. At its heart lies a deep respect for India’s artisanal heritage, where every curve of clay and stroke of glaze tells a story passed down through generations.

Our journey began with a simple idea: to bring the warmth of handcrafted ceramics into modern homes while keeping them eco-conscious, durable, and timeless. Every mug, plate, and platter is more than just crockery—it’s a piece of art, a keeper of stories, and a companion in everyday rituals.

Crafted in small batches by skilled artisans, our products embody the perfect balance between tradition and contemporary design. In a world chasing the fast and the fleeting, Simply Soho is a reminder to slow down, sip mindfully, and celebrate the everyday.

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Ethos

1. Heritage-Led Modernity

We honor India’s rich craftsmanship while blending it with clean, modern design sensibilities suited for today’s lifestyle.

2. Eco-Conscious Living

Our ceramics are earth-friendly, microwave & dishwasher safe, chip-resistant, and made to last—because sustainability should be beautiful and practical.

3. Premium Yet Personal

From the feel of the glaze to our thoughtfully designed packaging, every detail is curated to offer a premium experience without losing warmth and intimacy.

4. Empowering Artisans

We believe artisans are not just creators, but custodians of culture. By bringing their craft into contemporary spaces, we ensure their stories and livelihoods thrive.

5. Everyday Elegance

We exist to elevate simple moments—your morning chai, a shared dinner, or a festive gathering—into experiences that feel special, soulful, and lasting